shop.url - Displays the home URL


Use {{ shop.url }} placeholder to display the home URL of your site.


Place {{ shop.url }} in any field that supports placeholders. For example email message.

When creating the link, make sure that the placeholder is placed in the href attribute of the link: <a target="_blank" href="{{ shop.url }}">Visit our homepage</a>

You can also concatenate this placeholder with any custom link, you want to place in your message, i.e. <a href="{{ shop.url }}/thanks-for-buying>Get here to view more products for you</a>


This placeholder does not have any parameters.


This placeholder does not have any fallback. If it is used in an event that does not provide product data, it will display no content.

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