shop.title - Displays the title of your website

Description

Use {{ shop.title }} placeholder to display the title of your store.

Placeholder is using your Site title located in WordPress General settings.

Place {{ shop.title }} in any field that supports placeholders. For example, the email subject or message.

This placeholder does not have any parameters.

This placeholder does not have any fallback. If it is used in an event that does not provide product data, it will display no content.